The ANA has a good start with some anonymous case studies in our recently published principal media study. Now we're calling for more.

If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about the new "phygital" needs of Gen Z.

New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid promotion are under water.

You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. It turns simple text prompts into planning specs and recommendations.

Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers.

Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading if you want to understand the implications of that.

Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated.

The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result.

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren't even familiar with how it works.

Mix and attribution models have always been about the input data, and when Horizon Media began ingesting audio, it found a surprising result: better ROI.