• Media's Secret Weapon In The War On Facebook
    We have to wonder if media companies aren't exploring micropayments and simply abandoning the ad-supported model because Google and Facebook so dominate programmatic buying.
  • Be Very Afraid, Facebook And Google
    News Corp. CEO Robert Thomson's claim that publishers would build "a powerful network" themselves to compete with Facebook shows once again that powerful CEOs have learned nothing.
  • Target Google: How To Hit Customers Where They Shop
    It's long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to know why.
  • Mobile Device Obsession Yields A Marketer's Paradise
    Increasingly mobile is taking over, according to the Influence Central 2016 Digital Trends Study, which has profound and powerful implications for programmatic advertising.
  • Looking For Innovation? Buy It.
    With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospects.
  • The Death Of A Thousand Cuts
    When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable.
  • Naming Names: Anatomy Of An Ad Fraud
    Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange."
  • Google Looks Into Your Brain And Figures You Out
    Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Google advertisers, the company says, "to reach and influence those moments."
  • Fool Me Once: Facebook's Alluring Proposition
    A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s
  • Why Is Mode Media In Quiet Mode?
    Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts schedule this year,
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