• Looking For Innovation? Buy It.
    With its purchase of LinkedIn, Microsoft isn't just buying a company. It's buying 5,700 wired employees from every major online hotspot and a major improvement of its programmatic advertising prospects.
  • The Death Of A Thousand Cuts
    When a media property becomes an amalgam of clever native advertising and calculated content designed to keep young nonreaders reading, it also becomes bland and indistinguishable.
  • Naming Names: Anatomy Of An Ad Fraud
    Google/DoubleClick is publicizing an ad fraud they were not initially involved in because, they argue, the client made the terrible mistake of using an "open exchange."
  • Google Looks Into Your Brain And Figures You Out
    Google gets a social scientist to codify such behavior as "micro-moments": the times when one is using one's mobile device, multitasking, and vulnerable to marketing messages. It's up to Google advertisers, the company says, "to reach and influence those moments."
  • Fool Me Once: Facebook's Alluring Proposition
    A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s
  • Why Is Mode Media In Quiet Mode?
    Advertisers are flocking to Mode, a traffic and mobile magnet that's currently comScore's No. 10 digital media property, but it's absent from the NewFronts schedule this year,
  • Good Cop, Bad Cop: Google's Two Faces
    Media companies losing their lunch to Google had years to see it coming and today's news that Interpublic's Magna Global unit struck a $250 million "newfront" deal for Magna's clients to run on YouTube shouldn't come as a surprise.
  • What Do Time Inc. And Its Viant Have To Tell Us?
    Jon Schulz, CMO at Viant, the ad tech and content (MySpace) company recently acquired by Time Inc., promises "a series of announcements" at the company's quarterly earnings session, on May 5.
  • Ad Tech Doesn't Get Schmoozed
    Media properties have vainly tried to compete with what they know how to do: Produce "content." But "content," no matter how flashy, is increasingly irrelevant in today's mobile-driven, programmatic advertising world.
  • The Browser That Blocks (And Sells) Ads: Brave Or Brazen?
    We checked out Brave, the new Web browser that works both as an ad blocker and as a competitive ad seller and has about 1,200 newspapers up in arms.
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