Thursday, January 17, 2013
  • What's Fueling Rocket Fuel: Smarter Machines, People Too

    Real-time programmatic buying optimizer Rocket Fuel this morning reported record revenue of $107 million for 2012, a 238% increase over 2011, and outpacing most programmatic marketplace growth estimates by a wide margin. The company attributed the rapid expansion to improvements in its core artificial intelligence, machine learning and robotic media trading systems, and the fact that existing customers have been expanding the amount of buying they place through Rocket Fuel's systems, because they work so well. In fact, while Rocket Fuel did add an impressive number of new advertisers in 2012, its 93% growth in new customers trails its overall ... ...Read the whole story

  • TubeMogul Gets A Lot Of Lotame, 140 Audience Segments

    Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul's customers to utilize "pre-packaged audience segments" from Lotame to help them target online video audience buys. ...Read the whole story

  • Gracenote, Invidi Deal Ups Real-Time Ad For TV

    Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers to select certain households and individual audience demographics and dynamically insert commercials to reach a specific audience. ...Read the whole story

  • Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences

    The real-time media-trading marketplace continues to expand, this time into the online and mobile streaming audio advertising sector, with a new exchange enabling programmatic buys of streaming audio audiences. The exchange, dubbed a2x, claims to the the first in the industry to enable advertisers to programmatically target online and mobile audio inventory in real-time. ...Read the whole story

  • eBay: Mobile Transaction Volume Hits $13B In 2012

    Mobile transactions on eBay more than doubled in 2012, while its PayPal unit tripled. The mobile gains helped the e-commerce giant increase revenue 18% in the fourth quarter to $4 billion. ...Read the whole story


The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Jan. 9, 2017) average. Change is compared to the previous day's average. Click to see the current value in real-time.

In Defense Of Facebook's Graph Search

Graph Search empowers users to cut through the noise to find content that is actually interesting and useful to them. Graph Search is a way for people to capitalize upon the volumes of personal data readily ...More