Wednesday, January 30, 2013
  • Moe's Taps Engauge For Media, Including Programmatic Display, Mobile

    Moe's Southwest Grill has selected Atlanta-based Engauge as its media agency-of-record. The agency has already begun to work on the company's national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores. Moe's media initiative will include national television starting in March on networks such as CBS Sports, E! and TNT, as well as programmatic buying for display and mobile advertising utilizing the Engauge trading desk. ...Read the whole story

  • Rubicon Adds Two Top Execs, Points Towards Independence

    Rubicon Project had added Greg Raifman as president and Todd Tappin as COO/CFO. These two hires fuel speculation that Rubicon is looking to stay independent rather than being acquired by Yahoo. “Rubicon Project is automating all digital advertising just as Overture did for search,” stated Tappin. “I look forward to working with the strong leadership team to further Rubicon Project’s goal of automating the ad industry, and finish what Frank and I started back in 2000," stated Raifman. Raifman is the founder and former CEO of Mediaplex and Tappin is the former CEO of SocialVibe and former founding CFO of Overture. ... ...Read the whole story

  • iPhone Users Can Now Clear Ad Identifier

    Apple's newest iOS software, released on Tuesday, lets users reset the advertising identifier on iPhones and iPads. ...Read the whole story

Around The Net

  • Havas Taps SMG's Moorhead To Run Digital Trading And OpsCampaign

    Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhead as head of digital trading and operations. Moorhead, who will report to Havas Media Managing Partner-Digital Darren Goldie, will be responsible for all digital trading deals, including the French agency holding company's programmatic buying technology. The appointment follows Havas' recent consolidation of all its media operations -- including MPG and Media Contacts -- under a centralized Havas Media organization. Moorhead, who is based in London, previously was activation director and digital trading director at Publicis' SMG unit. ...Read the whole story

  • Magnify Angel Chris Kelly: 'Human Editorial And Algorithmic Automation Still Nascent'Venture Beat

    "The combination of human editorial and algorithmic automation is still in its nascent stages," venture capitalist and former Facebook General Counsel and Chief Privacy Officer Chris Kelly tells Venture Beat as part of his reason for leading a new round of funding for online video curator Magnify.net. "When I saw Magnify.net, I was able for the first time to imagine a world of video content organization that could rival conventional television and cable by providing publishers and brands with the tools to create unique, targeted, contextual video." ...Read the whole story

  • Forbes' D'Vorkin: 'Programmatic Will Change The Economics Of Journalism'The Guardian

    Programmatic buying "will change the economics of journalism much the same way the desktop changed those economics," Forbes Media Chief Product Officer Lewis D'Vorkin predicts in a free-wheeling Q&A with 'The Guardian.' "It's compounded by the consumer move to mobile - advertisers dollars to reach a print audience, dimes to reach a desktop audience and now pennies to reach mobile users. To flourish in the mobile era, news organisations must find ways to create and produce quality content at scale and efficiently." ...Read the whole story

  • Welcome To The Machine: VC Likens Programmatic To High Frequency TradingHuffPost

    In this post on HuffPost, venture capitalist Andrew Tweed provides a pretty good primer on RTB, comparing programmatic media-buying to Wall Street's "high frequency trading" systems. ...Read the whole story

  • China's Baidu Prepping RTB PlatformMorning Whistle

    Chinese search giant Baidu is preparing to launch its own RTB platform, according to unnamed sources cited by a Netease Tech report, according Morning Whistle. The platform is expected to be unveiled later this year. ...Read the whole story

  • Enliken's Guldimann: It's The Right Data, StupidAll Things D
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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Index value shown is yesterday’s (Nov. 26, 2014) average. Change is compared to the previous day's average. Click to see the current value in real-time.

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    Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, the company's real time bidding platform. The service becomes available in Q2 ...More