Wednesday, February 6, 2013
Hyperbabble Watch by Joe Mandese

"A first-of-its-kind multi-channel B2C customer acquisition solution that maximizes customer conversion and online marketing ROI by delivering the most valuable prospects and customers to leading brands." That, hands-down, was the winner of today's edition of Hyperbabble, a contest I play with myself each day to select the best (or as the case may be, worst) examples of advertising and media technology jargon. Today's runner-up, by the way, was, "A breakthrough platform that allows advertisers to target their audience with an unprecedented level of pinpoint accuracy through a multi-layered approach to customer targeting and segmentation." ...Read the whole story

  • TubeMogul Raises $1.24 Mil., Enters Japanby Tyler Loechner

    TubeMogul has raised 100 million Yen ($1.24 million) in financing and has opened up an office in Tokyo, Japan. Newly appointed CEO Masahiro Kano will lead TubeMogul Japan, the new independent entity. The venture funding came from Digital Advertising Consortium (DAC), a division of holding company Hakuhodo, and Omnibus, an ad tech company and strategic partner. "Japan is just experiencing the shift in the way media is bought and sold," said Keith Eadie, VP of marketing, TubeMogul. "While they are coming to it maybe a few years later, there's obviously a massive economic opportunity...to capitalize on." Eadie notes that Japan ... ...Read the whole story

  • Legolas Taps Netmining's Hegarty For Media Salesby Joe Mandese

    Legolas Media has named online industry sales vet Michael Hegarty vice president-media sales for its Intelligent Media Buying service. He joins from audience-targeting platform Netmining, where he was director of East Coast and Midwest sales. ...Read the whole story

  • Spredfast Raises $18M, Expands Tech Platform To Enhance Marketingby Gavin O'Malley

    Amid an ongoing social-marketing boom, software start-up Spredfast just raised $18 million, led by OpenView Venture Partners. The social-marketing specialist plans to invest further in its technology platform and staff, noting social has become a key component of the marketing mix. ...Read the whole story

  • SpotXchange Sees Giant RTB Increasesby P.J. Bednarski

    The Denver company say its Real Time Bidding business is growing faster than other ad segments, and requests for bids have increased 596%, over figures from a year ago. ...Read the whole story

  • AOL Pulls Plug On Advertising.com Group, Renames It "AOL Networks'by Joe Mandese

    AOL Tuesday announced that Advertising.com Group has been renamed AOL Networks. AOL said the re-branding aligns the unit, which was one of the seminal online ad networks, with "its parent brand AOL, and should help all stakeholders better understand the rich stack of assets and robust technology it brings together for its nearly 20,000 publishers and 4,000 advertiser and agency clients. The new name clearly represents the recognized cross-screen offerings across premium, programmatic and performance advertising." The group includes former namesake ad net Advertising.com, the AOL On Network, goviral, Adtech, and Pictela. ...Read the whole story

  • Yahoo Japan Announces Partnership With AdTruthby Tyler Loechner

    Yahoo Japan today announced a partnership with AdTruth, a device recognition services provider. According to the release, Yahoo Japan has struggled to keep up with the rapidly rising number of mobile devices in Japan. Masatsugu Shidachi, corporate officer and head or marketing solutions for Yahoo Japan, stated that the company is "thrilled to implement [AdTruth's] solution," which helps fill the cookie gap in mobile. The deal is also significant in that it further opens the door to the real-time space in Japan. "Our partnership with Yahoo Japan validates the industry need and desire for an audience recognition solution that works ... ...Read the whole story

  • Rocket Fuel Named 4th 'Most Promising'by Joe Mandese

    Rocket Fuel has been named No. 4 on Forbes Magazine's America's Most Promising Companies list. ...Read the whole story

  • Astral Joins Canadian Premium Audience Exchangeby Joe Mandese

    Montreal-based Astral Media has joined RTB exchange Canadian Premium Audience Exchange. Astral joins founding partners CBC/Radio-Canada, Shaw Media, Rogers Media as well as Corus, V and Tl-Qubec in the initiative, which offers programmatic premium inventory in both English and French. ...Read the whole story

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