Thursday, February 7, 2013
  • DataXu Secures $27M In Venture Capital, Targets Global Software

    Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing on becoming a global software company. ...Read the whole story

  • NAI To Develop Mobile Privacy Code

    In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group Network Advertising Initiative says it plans to develop mobile privacy standards. ...Read the whole story

  • Consumers Sharing Data Are More Satisfied

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about how [customers] think about data. Before, it had been about individual usage. Now they're thinking about it as a group dynamic." ...Read the whole story

Around The Net

  • Tumblr Tests Real-Time NotificationsTech Crunch

    Tumblr this week is rolling out real-time notifications to users’ dashboards, so that, as TechCrunch explains, “you [the reader] have even more cat- and fashion-related content thrown in your face.” Despite its sarcastic tone, TechCrunch thinks the change is a smart move. “The thing that has kept Tumblr from being seen as a blogging platform is the fact that it stands pretty still, so an infusion of real-time will be interesting.”  ...Read the whole story

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The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.

Hyperbabble Watch: The Unique Triple Qualification Approach

Thanks for the reception to Hyberbabble Watch. It seems to have hit a nerve across readers, even some tech-oriented PR types. As I explained to one of them, my goal isn't to tweak them so much ...More