Welcome to today's edition of Fail-Time Daily. Normally, I don't like basing articles on personal anecdotes, but this is a blog, right, so what the heck. Plus it's topical (it happened this morning) and it's on message, because it's definitely about real-time marketing, or rather, the lack thereof. But first, let me tell you how much I love Patagonia. Everything about it. The company, its brand -- and everything it stands for -- and especially its products, which perform as well as they are priced. That said, after shelling out plenty of synchillas in my time, I like a good ...Read the whole story
Thomvest Ventures, a venture capital group headed by founder and managing director Peter Thomson, led DataXu's $27 million venture funding. DataXu is now focusing on becoming a global software company. ...Read the whole story
In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group Network Advertising Initiative says it plans to develop mobile privacy standards. ...Read the whole story
"All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about how [customers] think about data. Before, it had been about individual usage. Now they're thinking about it as a group dynamic." ...Read the whole story
Tumblr this week is rolling out real-time notifications to users’ dashboards, so that, as TechCrunch explains, “you [the reader] have even more cat- and fashion-related content thrown in your face.” Despite its sarcastic tone, TechCrunch thinks the change is a smart move. “The thing that has kept Tumblr from being seen as a blogging platform is the fact that it stands pretty still, so an infusion of real-time will be interesting.” ...Read the whole story
The RTB 500 is a composite of the real-time price of media on 500 leading publishers. Change is compared to yesterday's average.
Thanks for the reception to Hyberbabble Watch. It seems to have hit a nerve across readers, even some tech-oriented PR types. As I explained to one of them, my goal isn't to tweak them so much ...More
As an ad tech enthusiast, I have developed an appreciation for how crucial a role the domain name system plays in ad serving and e-commerce in particular. At Dyn's "Dyn-Tini" event in Manchester, New Hampshire, this ...More