RTBlog
Automation and "real-time" marketing are seeping into every corner of the ad market, from online display all the way to TV and out-of-home. Fliphound, a Wichita, KS.-based software provider for … Read the whole story
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
- COMMENTARY
A sudden blackout in the Superdome during the third quarter of the 2013 Super Bowl suspends play for 34 minutes. It's certainly unexpected, but … Read the whole story
Vdopia, a mobile video advertising firm and supply-side platform (SSP), on Wednesday announced it has opened two new offices overseas. The company has also … Read the whole story
COMMENTARYCANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story
Publicis Groupe's VivaKi this week announced a partnership with Datonics, an online data company, to bring additional data to Audience On Demand (AOD), VivaKi's … Read the whole story
[Company 1] today announced that [Company 2] is utilizing the high-performance in-memory NewSQL database to provide brands, advertising agencies and ad networks an industry-first … Read the whole story
- COMMENTARY
While the best soccer players of a generation compete on the football pitches of Brazil, the best social marketers host their battle in real … Read the whole story
- COMMENTARY
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
- COMMENTARY
Econsultancy has posted an article exploring some of the trends seen in programmatic mobile advertising, including data integration, video, native and agency disruption. Econsultancy … Read the whole story
