RTBlog
Let me be upfront about this: When it comes to covering the advertising marketplace, I have some personal biases, and they come mainly from covering the upfront. I try not … Read the whole story
Interpublic's Mediabrands has announced a deal with ABC to participate in a trial of a "reserved programmatic" trading system for its online video advertising. … Read the whole story
- COMMENTARY
Programmatic TV buying - the term pops up everywhere and the reactions to it are decidedly mixed. Bathed in spectral light, it's received with … Read the whole story
In an effort to convince more advertisers to begin using technology to automate the way they plan and buy out-of-home media, four-year-old ad tech … Read the whole story
- COMMENTARY
The digital ad industry is on the cusp of a seismic shift. We need look no further than the interview of GroupM's Ari Bluman … Read the whole story
adMarketplace has built an algorithmic bidding tool into its search engine marketing platform that pulls in business rules, such as a CPA goals or … Read the whole story
- COMMENTARY
The term "war room" has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation's spotlight. … Read the whole story
In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter … Read the whole story
Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story
- COMMENTARY
Now that advertising is driven by "big data," marketers are well aware that certain targeting segments can make a positive impact on their campaigns. … Read the whole story
Simulmedia hired Mainak Mazumdar as chief science officer, a new position. Read the whole story
