- Campaign, Tuesday, July 15, 2014 9:03 AM
Heineken has launched a Twitter-based tool which tells people which experiences are proving popular near them. The @wherenext tool analyses social activity -- including posts, photos and check-ins --
to determine what is proving popular in real-time. Users simply tweet @wherenext to get local recommendations. The beer brand says it launched the service after research showed people are concerned
they are missing out on the best experiences their city has to offer.
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