RTBlog
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, arguing that marketers can be gamed if they aren't careful. Real-Time Daily spoke with Shirley Xu-Weldon, VP of analytics … Read the whole story
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
- COMMENTARY
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. Read the whole story
- COMMENTARY
Advertising Age has posted an article arguing that ad tech isn't a threat to agencies, but rather an opportunity. Read the whole story
AnyClip Media, a programmatic video ad platform, has brought on Alex Liverant, former co-founder and chief technology officer of DoubleVerify, as its new CTO. … Read the whole story
- COMMENTARY
Before the digital marketing world rushes to congratulate Facebook on its cross-digital channel-tracking service, let's not forget a couple of inconvenient truths. Namely, four … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
- COMMENTARY
According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are … Read the whole story
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment … Read the whole story
