Thursday, August 14, 2014
  • TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic

    AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to buy TV inventory in addition to digital video. ...Read the whole story

  • IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise

    IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. ...Read the whole story

  • AnyClip Taps Former DoubleVerify Co-Founder Liverant As CTO

    AnyClip Media, a programmatic video ad platform, has brought on Alex Liverant, former co-founder and chief technology officer of DoubleVerify, as its new CTO. Per a release, having tech in place for "brand safety" is one of Liverant's three main responsibilities. ...Read the whole story

  • Worldwide Mobile Advertising Hit $19.3 Billion In 2013

    Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's Mobile Center of Excellence. Mobile display had the most growth, surging 123% to $3.6 billion, while search was up 92% to $4.9 billion. Both categories were driven by wider adoption of smartphones. ...Read the whole story

  • Facebook Launches Cross-Device Reporting

    Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web. Advertisers can view the number of customers who clicked an ad on an iPhone, but then later converted on desktop, or the number of people who saw an ad on desktop, and later converted on an Android tablet. ...Read the whole story

  • REVOLVING DOOR: Essence Hires Rob Reifenheiser As North American Head Of Media

    Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment and advertising operations teams across its New York, San Francisco and Seattle offices. Reifenheiser will work out of Essence's New York office and report to Christian Juhl, global chief executive officer of Essence. Reifenheiser most recently served as executive vice president, managing director at MediaVest. While there, he led the businesses for Wal-Mart, Heineken, Turner Broadcasting System, TD Ameritrade and Microsoft's Windows Phone. He began his career at Saatchi & Saatchi, where he was a group ... ...Read the whole story

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    Why The New Viewability Standards Are Flawed

    I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the IAB is misguided in their recent decision to consider video ads to ...More