AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday announced the addition of Elisabeth DeMarse … Read the whole story
With data being labeled the new "currency" of digital media, data management platforms (DMPs) have become an integral part of companies' "tech stacks," with … Read the whole story
Sir Martin Sorrell has reported he is "puzzled" by the transparency debate around programmatic -- but the real issue here is that unless the … Read the whole story
Pixability, a programmatic video ad platform, this week announced the self-serve launch of its YouTube TrueView programmatic ad platform. YouTube's TrueView inventory lets consumers … Read the whole story
Mobile is hot -- but you knew that already. What is new on this front is how hot and whom mobile wins over. A … Read the whole story
TapSense, a mobile ad exchange, is expected to this week announce the appointment of Stephanie Johnstone as director of business development. She will oversee … Read the whole story
"Media Zones applies hundreds of contextual genetic models to a training set of more than 5 billion rolling impressions and engagement events." Read the whole story
A week after expanding in Europe with 12 new UK publisher partners, supply-side platform (SSP) PubMatic on Wednesday had similar news -- just closer … Read the whole story
OpenX on Tuesday announced several executive appointments to bolster its leadership teams. The company has appointed Deborah Roth as chief communications officer, a new … Read the whole story
Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers … Read the whole story
Digital jukebox operator TouchTunes announced another win with the addition of its network to Kinetic's Active Exchange, making its lifestyle venues audiences available for … Read the whole story
The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. … Read the whole story
The company has added fingerprinting software that can monitor "every TV channel in real time," and check that against social media and connected devices … Read the whole story
Revenue was up 8.3% to $1.06 billion, with an organic revenue growth spurt of 6.3%, nearly three times the growth rate that the company … Read the whole story
CEO Maurice Levy blames a number of factors for the weak results, including himself. "What has been a distraction is the merger and that's … Read the whole story