RTBlog
Programmatic has spread across devices, with the "arrival" of mobile serving as the catalyst. It should come as no surprise, then, to see a major holding company making several moves … Read the whole story
Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were … Read the whole story
- COMMENTARY
Time-based metrics are getting everyone's attention at the moment because buying proxies of time are much better than buying clicks. Brands are fighting for … Read the whole story
Matomy Media Group, a supply-side platform (SSP), on Tuesday announced it has acquired MobFox, a European mobile programmatic ad platform. Per a release, the … Read the whole story
- COMMENTARY
Where does the rise of RTB and programmatic leave the marketer? Well, it should see us focussing on learning from new data as we … Read the whole story
Ad management software firm WideOrbit, which took a serious step into the programmatic ad space this summer with its acquisition of supply-side platform (SSP) … Read the whole story
"[Company] Analytics is an industry-first. We're providing our customers with actionable insights at the speed of programmatic, which is real-time." Read the whole story
PowerLinks, a programmatic native ad platform, this week announced it has raised a second "super seed" round of financing worth $2.75 million from private … Read the whole story
If the rumors are true -- and they almost always are -- despite the success Kit Kat has seen with JWT London, the rumor … Read the whole story
In the hopes of giving its publisher clients the real-time data they are hungry for, supply-side platform (SSP) PubMatic on Tuesday announced the launch … Read the whole story
- COMMENTARY
If you bought a car within the last few years, you probably wondered why the experience was harder than it needed to be, why … Read the whole story
