RTBlog
In its second edition of the "Global Seller Trust Index" -- and the first of 2015 -- analytics platform Pixalate has deemed the Google AdExchange to be the most trustworthy … Read the whole story
Mondelez International, the CPG giant, is helping push the programmatic TV industry forward in a big way. Mondelez brands Oreo and Ritz are set … Read the whole story
- COMMENTARY
Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media … Read the whole story
Microsoft Bing has been using Big Data analytics to predict games throughout the NFL playoffs, but they aren't the only company crunching the numbers. … Read the whole story
COMMENTARYCompanies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but … Read the whole story
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
- COMMENTARY
Sales trainers like to breathe in media sales at 40,000 feet and then pontificate on how digital salespeople need to be more compassionate, consultative … Read the whole story
AdTaxi Networks, the digital ad tech division of Digital First Media, this week announced it has partnered with 34 new broadcast stations owned by … Read the whole story
- COMMENTARY
As messaging apps try to become media platforms, it begs the question: what would a more personal form of news and information delivery really … Read the whole story
Nativo, a programmatic native ad platform, on Thursday announced the appointment of Carlos Sapene as VP of product development. Sapene will oversee Nativo's product … Read the whole story
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a … Read the whole story
