RTBlog
Enough independents have raised the issue, so it's worth wondering aloud whether costs slashed in one area are replaced by fees or rebates via programmatic display. Read the whole story
Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display … Read the whole story
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Publishers are worried by the rise of brand content and ad blocking, but surely the former is the answer to the latter? Read the whole story
While programmatic media efforts continue to grow for many marketers, one financial marketer says another data-centric media format, addressable TV, is gaining big buzz … Read the whole story
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Sridhar Ramaswamy, Google's top advertising executive, told Advertising Week attendees that "crappy ad experiences" are behind the increase in ad-blocking tools -- and that … Read the whole story
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Silicon Alley tech startup NadaWait.com used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online … Read the whole story
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There is a challenge for brand marketers and their agency partners to know what to do when engaging consumers in real-time across channels. This … Read the whole story
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Our definition of relevancy does not match the consumers' definition, and this disconnect will continue to plague us. Ad blocking is not our newest … Read the whole story
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When it comes to viewability, "standards are the problem," according to Greg March, CEO of boutique agency Noble People. That's because "anything in the … Read the whole story
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Modern marketers must consider multiple touch-points, channels, and devices in the path to purchase, and are reacting accordingly. It's finally time to lay single-device, … Read the whole story
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What does an effective mobile media buy look like? Alan Smith, chief digital officer at Assembly, points to a campaign he recently spearheaded for … Read the whole story
