RTBlog
Giovanni Strocchi, CEO of ADmantX, a provider of data and targeting services, discusses why pre-bid analysis is important to brand safety when dealing with ad fraud in programmatic media. Read the whole story
YuMe said it has joined with Nielsen to launch a programmatic platform-based campaign-based audience measurement offering for connected TV (CTV) campaigns. The solution allows … Read the whole story
Trillium Software, a data solutions provider, announced on Wednesday the release of Trillium Precise, a data-as-as-service (DaaS) solution allowing clients to validate and enrich … Read the whole story
Outstream video advertising marketplace Teads named Marc Zander to the newly created role of Global VP of Client Partnerships to work closely with brand … Read the whole story
Protected Media, a global provider of technology that attempts to eliminate suspicious and underperforming ad traffic, said it's been verified by the Trustworthy Accountability … Read the whole story
Traditional pay TV distributors witnessed some of the steepest declines in fourth-quarter 2016, but adding in new "virtual" pay TV providers trimmed those drops. … Read the whole story
- COMMENTARY
Today, the industry average for the amount of time to discover an active network intruder is five months, plenty of time to accomplish malicious … Read the whole story
Incoming 4As President Marla Kaplowitz believes the most pressing issue her organization must take on is the mending of fences between the 4A's and … Read the whole story
- COMMENTARY
The Federal Trade Commission has issued a number of guidelines for native advertising, intended to maintain transparency by ensuring consumers know the ads are … Read the whole story
