by Tobi Elkin on Jun 16, 10:33 AM
Report finds average CPMs for premium video inventory in private marketplaces up 13% in Q1.
by Tobi Elkin on Jun 15, 10:02 AM
Outbrain wants to help marketers use content to drive better business results across the entire funnel.
by Tobi Elkin on Jun 14, 9:05 AM
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-four percent of game console owners own or use regularly a tablet. Eighty-one percent of users who own or regularly use a streaming media device own a PC.
by Tobi Elkin on Jun 13, 11:01 AM
Viewability is now a top-of-mind metric for most marketers -- but it's also not the only one, according to a new study.
by Tobi Elkin on Jun 10, 11:03 AM
This was a banner week for media news coming from Canada: AOL's deal with Rogers Media to form a PTV marketplace; Videology's deals with Bell and Rogers for programmatic access and data.
by Tobi Elkin on Jun 9, 9:02 AM
With ad-blocking conversations in high gear, publishers are looking for emerging, engaging and non-interruptive ad formats. Is there such a thing as a non-interruptive ad? Maybe.
by Tobi Elkin on Jun 8, 10:28 AM
Viewability is more of a "commercial" discussion while ad blocking is about the consumer, according to GroupM's Joe Barone.
by Tobi Elkin on Jun 7, 9:08 AM
Overall awareness of multitouch attribution is fairly high, but hurdles remain in terms of advertiser adoption.
by Tobi Elkin on Jun 6, 10:08 AM
Programmatic approaches to media are quickly becoming the norm. Yet auction pricing is all over the place. Standards are needed.
by Tobi Elkin on Jun 3, 8:25 AM
Rohin Dhar, founder and CEO of Priceonomics, believes a lot of content marketing falls flat because it's way too self-promotional.