Tuesday, January 22, 2013
RTBlog
Week Two of RTM Daily, and I have yet another new "R" to throw into the mix. It stands for "responsive." As in responsive design. No, we're not re-branding this … Read the whole story
When everything ad-related is happening in real-time, it's easy to lose track of where a sale actually started. In a funnel, online ad attribution … Read the whole story
- COMMENTARY
The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming … Read the whole story
- COMMENTARY
If column inches and growth rates are any indication, 2012 will go down as the Year of Real-Time Bidding (RTB). Truth is, RTB is … Read the whole story
