On the "Facebook's FBX: The Year Zero View" panel at OMMA RTB yesterday, the panelists all agreed that while FBX has changed the game, it still has room to shake … Read the whole story
Digital audience targeting firm Collective is among the latest companies to plug its ad technology into the Facebook Ad Exchange. Read the whole story
Changes in Google's search engine ranking algorithm, which many know as Panda and Penguin, have some brand marketers giving up on optimization strategies. An … Read the whole story
In a bid to help clients develop content and maximize its impact, Havas Worldwide New York is launching a new media unit called SOE … Read the whole story
Omnicom Media Group's Resolution Media has appointed Gerry Bavaro global chief strategy officer. He will focus on expanding Resolution's service offering, including product and … Read the whole story
Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will … Read the whole story
As it pertains to display advertising, owning RTB infrastructure is quickly emerging as the ticket to the "next round." This means having the bidders, … Read the whole story
'Relevance' can be so tightly and literally defined that marketers can eliminate an important activity every consumer craves: discovery. Macy's is thinking hard about … Read the whole story