RTBlog
by Tyler Loechner, Staff Writer
A new study from priceline.com says that 42% of New Year's Eve hotel rooms were booked after 5:00 p.m. when the travler was using a mobile device. The study also … Read the whole story
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by Tyler Loechner
Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates … Read the whole story
by Tyler Loechner
Last week, OpenX Software announced a $22.5 million round of funding. New investor Samsung led the round, which brought OpenX's total venture funding to … Read the whole story
COMMENTARY
by Sean O'Neal
Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will … Read the whole story
by Tyler Loechner
The final panel at last week's OMMA RTB was a "Grill the Vendors" session on the relationship between video and RTB. The title of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Canadian consumers use social media for researching products, but still prefer to do their shopping in brick-and-mortar retail venues, according to a PricewaterhouseCooper's "2013 … Read the whole story