RTBlog
A new study from priceline.com says that 42% of New Year's Eve hotel rooms were booked after 5:00 p.m. when the travler was using a mobile device. The study also … Read the whole story
Online advertising and marketing tech company SteelHouse announced that brands that used their "Real Time Offers" technology saw a 21% increase in click-through rates … Read the whole story
Last week, OpenX Software announced a $22.5 million round of funding. New investor Samsung led the round, which brought OpenX's total venture funding to … Read the whole story
- COMMENTARY
Relevant, contextual marketing is the stuff that is read, watched, and shared. And if certain elements of more "native'" approaches become programmatic, they will … Read the whole story
The final panel at last week's OMMA RTB was a "Grill the Vendors" session on the relationship between video and RTB. The title of … Read the whole story
- COMMENTARY
Canadian consumers use social media for researching products, but still prefer to do their shopping in brick-and-mortar retail venues, according to a PricewaterhouseCooper's "2013 … Read the whole story
