RTBlog
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time tag management system? I'll try to … Read the whole story
Using data aggregated from a variety of exchanges, programmatic video ad buying platform TubeMogul discovered that RTB video in the U.S. was at an … Read the whole story
Media Innovation Group, the digital strategy and marketing unit of WPP's 24/7 Media, has named Michael Mamarella general Manager-North America and Nicky McShane managing … Read the whole story
A digital media company -- Google -- ranks as the highest in terms of Madison Avenue's overall brand perception for the first time in … Read the whole story
- COMMENTARY
Vine, the new six-second video-sharing app from Twitter, is -- in a word -- exploding. Why, you might ask, is Vine "more" real-time than … Read the whole story
- COMMENTARY
In order to grow up, mobile advertising needs to distinguish smartphone from tablets. Moods, modes and the necessary messaging on each platform are quite … Read the whole story
