"A crowded space with a bunch of technologies that are largely redundant and not so different from each other. One which will inevitably see a lot of consolidation with a … Read the whole story
Despite their growing importance in the real-time media trading marketplace, agency trading desks are one of the least understood parts of the advertising technology … Read the whole story
Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can … Read the whole story
After announcing a partnership with OpenX Software last week, AdTruth vice president and general manager James Lamberti said the deal marks a new chapter … Read the whole story
Do-not-track isn't just for desktops, the Federal Trade Commission said on Friday. Mobile platform companies -- including Apple, Google and Blackberry -- also should … Read the whole story
Microsoft's search engine Bing might resemble a fast-moving train this year, as it lines up a variety of product launches -- as many as … Read the whole story