• 'Search' Me: Google Plugs Planning Tools

    Google has launched a series of 30-second spots on Web video sites to plug its core search functions and portray the company as a complete planning tool. The spots are weaved in streams on Hulu.com, AOL Video and Google's own YouTube. ...Read the whole story

  • Search Is A Learning Activity

    While the news should not come as a shock to those in the online advertising and marketing biz, the findings might comfort a few worried souls. Pennsylvania State University researchers found that rather than a simple source for information, search engines have become part of the learning process for everything from making purchases to verifying facts. ...Read the whole story

  • Google's Changes To Search Should Produce Higher CTRs

    Google has begun quietly shifting its monetization strategy to take better advantage of paid-search ad formats. At least one analyst firm describes the move as the "most significant changes" the search engine has made to monetizing traffic in years. ...Read the whole story

  • Black Friday Sales Bode Well For Cyber Monday

    Online retail sales experienced better-than-expected results. The average online order on Black Friday reached $170.19 -- up from $126.04 in 2008, according to Coremetrics, a data collection and analysis firm. Google says people googled "black friday" on Thanksgiving and Black Friday more often this year, compared to last. Searches rose more than 20% year-over-year, according to the search engine. ...Read the whole story

Creating Video For Search Engines

My job has lately had me producing a lot of video content for the Web, and I suppose my timing couldn't be better. Google just decided to roll out auto-captioning, which will vastly improve the accessibility of video files to search engines. And while Web videos are hardly a novelty, they're starting to influence conversations more and more. Here, then, are a few observations about what (and what not) to do when producing video for the Web. ...More