Don't Underestimate the SEO Community by Laurie Sullivan

They're not really vigilantes, but they police the SEM industry and watch each other's backs, taking matters into their own hands when outsiders do a disservice to the industry. One might consider these white-hat marketing professionals the unsung heroes of the Web's Wild West. ...Read the whole story

  • Owning Google Sitelinks Brand Terms Becomes Paid Search Tactic by Laurie Sullivan

    Google Sitelinks has become a strategy for companies looking to protect brand-related keywords against retailers or competitors attempting to outbid them for online traffic and terms. Target consumers with paid-search sponsored listings allow companies to segment campaigns and direct traffic to landing pages that could drive up sales. ...Read the whole story

Privacy Rules Only Apply to New Products by Kaila Colbin

Let's face it: Facebook is a privacy disaster. From the Beacon disaster to Zuckerberg brazenly declaring that nobody wants privacy anymore (and that's why we're now supplying all your data to search engines), FB has led the pack in consistently compromising the integrity of our data. But oddly, nobody seems to care. ...More

  • The Era Of APIs by Derek Gordon

    But why should search marketers care about the unfolding era of the API (application programming interfaces)? Quite simply, because APIs are at work reshaping the ways in which we understand search today, and will challenge our profession to stretch, grow and change significantly in the coming years. ...More