Covario Hires Search Expert From Baidu by Laurie Sullivan

Search expert Tao Zhang joined Covario from Baidu in February to support North American companies that want to expand paid search campaigns internationally. The account director for the digital marketing agencies based on Beijing said he aims to help U.S. companies understand the cultural differences that can hinder success in the country. ...Read the whole story

Seven Lessons From Billy Beane For Search Marketers by Aaron Goldman

In the immortal words of Whitesnake, here I go again. It's time for another column distilling search marketing lessons from unlikely sources. Last week it was Israel, today it's Billy Beane, general manager of the Oakland As and subject of the best-selling book and Oscar-nominated flick "Moneyball." ...More