When Google Voice Search Becomes An Intent Signal by Laurie Sullivan

Inflections in a person's voice provide hints of intent -- even more so than a click. But would an engine turn voice into text before matching verbal commands to textual keywords? How much will location-based services and social signals come into play when matching searches with paid-search ads? And will voice search introduce us to radio-like ads, rather than textual -- similar to those on Internet radio Pandora? ...Read the whole story

  • search Mobile Key To Google Ad Strategies by Laurie Sullivan

    Mobile is quickly becoming the "backbone" to advertising strategies, with Google+, the "social spine" supporting Gmail, YouTube, Wallet and other applications for about 170 million users. That's what Larry Page, Google co-founder, told investors during the company's first quarter 2012 earnings call Thursday. ...Read the whole story

  • search Search Agency Romances Google's ZMOT Theory by Laurie Sullivan

    The Search Agency has begun to develop business strategies and metrics to measure the concept created by Jim Lecinski, managing director of U.S. sales at Google. That idea -- the zero moment of truth (ZMOT) -- emerged last year as an offshoot of Procter & Gamble's "the first moment of truth." ...Read the whole story

q & a Measurement-Driven Marketer by Ken Beaulieu

Paul Matsen, chief marketing officer at Cleveland Clinic, a highly rated non-profit academic medical center, recently answered a few questions in advance of his address at the ANA Advertising Financial Management Conference, May 6-9, in Boca Raton, Fla. ...More