MediaPost Publications - Search & Performance Marketing Daily 06/15/2012

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SearchBlog

Facebook RTB: The New Multichannel Targeting Strategy

by Laurie Sullivan, Staff Writer

Real-time bidding (RTB) aims to fight the blindness and non-click stigma associated with Facebook ads. Marketers may have seen the last of weight-loss ads served to skinny people, dating sites … Read the whole story

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Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
by Laurie Sullivan
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others have created an alliance to stop bad online advertisements. The team will lead … Read the whole story
COMMENTARY
Take It Inside!: Indoors Is Next Mobile Mapping Battleground
by Steve Smith, Staff Writer
Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick … Read the whole story