Real-time bidding (RTB) aims to fight the blindness and non-click stigma associated with Facebook ads. Marketers may have seen the last of weight-loss ads served to skinny people, dating sites for those married or other frustrating ads that prevent visitors from coming back to the social network, and cost brands time and money. ...Read the whole story
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Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others have created an alliance to stop bad online advertisements. The team will lead participating partners Mozilla to PayPal, Verizon, Verisign and others. ...Read the whole story
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Shelf, aisle and mall maps are the next data sets that the AppGooSoft triumverate will battle to control. But should retailers be so quick to hand over the keys to their aisles for someone else to monetize? ...More
