Monday, June 18, 2012
  • YouTube Fueling Product Placement Video Programs

    Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year. Brands will move toward product placement in online content that serves up in video programming on desktop, tablets and smartphones, replacing television commercials, per a YouTube executive. ...Read the whole story

  • Tablet Users Act On Ads

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • Commerce Department Tackles Mobile Privacy

    The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines for mobile apps. The goal of the process is to develop a code of conduct. ...Read the whole story

    Around The Net

    • Apple Already Released Its Own iSearch EngineForbes

      Over at Forbes, Tim Worstall asks when Apple will release its own search engine. It already did. The introduction of Siri, the company's voice assistant engine, will become Apple's search engine as more iPhone users tap into it on mobile. Search is no longer limited to typing keywords into a search box and pressing enter. Although not confimed, Siri will likely become more prevalent on the desktop and other Apple products aimed at supporting content for television and music. While that's my take on Apple's search engine, Worstall gives us his argument with supporting facts. ...Read the whole story

    • Good, Bad And Ugly Skinny On Google ShoppingiCrossing

      iProspects published a piece on Google Shopping sharing the opinion of company executives. It highlights reasons for the change, how it will impact business for brands, and why it's not all bad news. eCommerce continues to grow. And with it, local businesses and big Internet retailers. Led by Amazon's more than 29% growth, retail sites posted double-digit gains in unique visitors in Q1 compared with the year-ago quarter, according to comScore.  ...Read the whole story

    • A Microsoft Link To Xbox 720Venture Beat

      Apparently, Microsoft removed a link pointing to plans for a Xbox 720, but Venture Beat posts some of the spec sheets found in the 56-page document. A leaked Microsoft presentation suggests the box will hit the market in 2013, complete with Kinect 2, more set-top-box features, and a pair of enhanced glasses. The document also points to the Xbox 720 connecting to smartphones, tablets, and other Windows devices for sharing a variety of media across platforms, along with support Microsoft recently launched for the Xbox 360, along with the long-awaited rollout of NUads, an interactive TV ad format. ...Read the whole story

    • How Gary Loveman Turned Caesars Into An Economics LabKISSmetrics

      Improving the return on investment from campaigns means considering the price of incentives before throwing them to potential customers. While casinos tend to attract clients through free meals and rooms, the expensive giveaways can pay off if marketers take the time to calculate the perceived value against the actual cost, according to April Dykman. She tells us how Gary Loveman, CEO of Caesars Entertainment, controls experience to increase revenue by determining proft and aligning metrics. ...Read the whole story

    • Google Sharing More Private Data With FedsForbes

      Raising online privacy issues, Google appears to be working closer than ever with government authorities. In the second half of 2011, U.S. government agencies, including law enforcement, put in 6,321 requests with Google for consumers’ private data, according to the latest update to the search giant’s bi-annual Transparency Report. What’s more, Google said it complied at least partially with requests in 93% of the cases. “That’s up from 5,950 requests in the first half of 2011, and marks a 37% increase in the number of requests over the second half of 2010, when Google received only 4,601 government requests and ... ...Read the whole story

    Google Showcases Classic Ads Re-Imagined For Mobile

    In tandem with events in Cannes this week, Google unveils the results of its Project Re: Brief, which tasked creative teams with re-imagining for digital and mobile platforms four iconic ad campaigns of the 60s and ...More