Could Mobile Search, Advertising Become A Myth? by Laurie Sullivan

The number of mobile Internet users will surpass desktop users by 2014, according to a forecast by comScore, which also estimates that a 47% rise in smartphone users -- equaling 106.7 million or 45.6% of the U.S. mobile population -- occurred in the year prior to March 2012. The data, part of the research firm's State of the U.S. Internet report, also details trends in social, online advertising and e-commerce. ...Read the whole story

  • YouTube Fueling Product Placement Video Programs by Laurie Sullivan

    Google's $100 million investment in original video programming in niche markets on YouTube will unearth some interesting models this year. Brands will move toward product placement in online content that serves up in video programming on desktop, tablets and smartphones, replacing television commercials, per a YouTube executive. ...Read the whole story

  • Tablet Users Act On Ads by Erik Sass

    The number of Americans who own tablets is surging, and that's good news for advertisers, according to the Online Publishers Association, which found that tablet users respond to advertising delivered via their devices -- and also spend a fair amount of money on purchases made with tablets. ...Read the whole story

  • Commerce Department Tackles Mobile Privacy by Wendy Davis

    The Commerce Department will convene a broad array of online companies and advocates next month to attempt to reach a consensus on privacy guidelines for mobile apps. The goal of the process is to develop a code of conduct. ...Read the whole story

Google Showcases Classic Ads Re-Imagined For Mobile by Steve Smith

In tandem with events in Cannes this week, Google unveils the results of its Project Re: Brief, which tasked creative teams with re-imagining for digital and mobile platforms four iconic ad campaigns of the 60s and 70s. ...More