Resolution Media, Kenshoo Give Facebook A New Success Metric by Laurie Sullivan

Search marketers have rushed into social marketing, applying search metrics to measure success, but execs at Omnicom Media's Resolution Media and Kenshoo believe that doesn't work. Social behaves differently than search marketing -- and the industry simply needs a new set of metrics, best practices, and guidelines. ...Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits by Laurie Sullivan

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital agency executives believe ad targeting could improve. ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to have little impact on the market this year, accounting for only 1.3% of global shipments. That could change in 2013. ...Read the whole story

  • LG Electronics: Talk To Phone For Web Search by Laurie Sullivan

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges by Laurie Sullivan

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • Google's AdSense Places Major Brands Next to Neo-Nazi YouTube Videos by Ross Fadner

    Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. ...Read the whole story

Considerations For Measuring Search And Social Content In Real-Time by Rob Garner

The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity in visibility, trust, authoritativeness, direct revenue generation, and awareness, among many other factors. ...More

  • The Death Of The Purchase Funnel by Gord Hotchkiss

    A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these has direct implications for search marketers, so over the next three weeks I want to explore them one at a time. ...More