Search marketers have rushed into social marketing, applying search metrics to measure success, but execs at Omnicom Media's Resolution Media and Kenshoo believe that doesn't work. Social behaves differently than … Read the whole story
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story
LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story
Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, … Read the whole story
Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. Read the whole story
The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a … Read the whole story
A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the … Read the whole story