Thursday, June 21, 2012
Resolution Media, Kenshoo Give Facebook A New Success Metric by Laurie Sullivan

Search marketers have rushed into social marketing, applying search metrics to measure success, but execs at Omnicom Media's Resolution Media and Kenshoo believe that doesn't work. Social behaves differently than search marketing -- and the industry simply needs a new set of metrics, best practices, and guidelines. ...Read the whole story

  • Microsoft Surface Faces Adoption Challenges, But Ad Targeting Benefits by Laurie Sullivan

    Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital agency executives believe ad targeting could improve. ABI Research expects Windows 7, Windows 8 and Windows RT-based tablets to have little impact on the market this year, accounting for only 1.3% of global shipments. That could change in 2013. ...Read the whole story

  • LG Electronics: Talk To Phone For Web Search by Laurie Sullivan

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges by Laurie Sullivan

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • Google's AdSense Places Major Brands Next to Neo-Nazi YouTube Videos by Ross Fadner

    Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. ...Read the whole story

Around The Net

  • Making Search Ads Calls To Action CreativePPC Hero by Laurie Sullivan

    Don't try to fool consumers into clicking on paid-search ads. Marketers will only anger potential buyers and lose potential brand advocates. Kayla Kurtz suggests trying calls to action that don't directly call for an action, but rather imply an action. For example, adding sitelinks to an organic listing tells searchers they can find the information in a specific subcategory. Adding call extensions creates an indirect way of asking searchers to call you in lieu of clicking, she explains. Kurtz suppllies a list of possible ways to indirectly add the call to action, such as "discover your" or "read our reviews."  ...Read the whole story

  • 9 Reasons Site Visitors Might BounceKISSmetrics by Laurie Sullivan

    For those who want to avoid driving down Web site visitor traffic, Zach Bulygo offers up a list of nine tactics to avoid. He shares ideas and insights about the things that send users running from Web sites -- all of which he explains marketers have the means to reverse, such as painless sign-up forms or download options. Site owners might want to use this option as a way to collect audience segment data -- but if they make the list of information too long, the site visitor will abandon the quest for more information and jump. ...Read the whole story

  • IAB Co-Chairs Ad Tech Council: Google's Jonathan Bellack, Rubicon's Jay SearsInteractive Advertising Bureau by Laurie Sullivan

    The Interactive Advertising Bureau said Thursday that Google Product Manager Jonathan Bellack and Rubicon Project SVP Jay Sears will co-chair the Advertising Technology Council. The new group created in February aims to help those who support the online ad industry understand how advertising technologies can work together. The co-chairs will lead a group to develop technical standards and operating best practices that combine the fragmented advertising technology business. ...Read the whole story

  • Loyola's Search Cost Per Lead TaleKenshoo
  • Getty Helps Yahoo Gussy Up Search ExperienceVenture Beat
Considerations For Measuring Search And Social Content In Real-Time by Rob Garner

The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity ...More


  • The Death Of The Purchase Funnel by Gord Hotchkiss

    A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these has ...More