Advertisers To Spend 15% More On Paid Search This Year by Laurie Sullivan

Google IO begins next week. If you're an online marketer, I don't need to tell you the Mountain View, Calif. company owns the majority of the search market share, but perhaps you might want to know the latest search engine marketing growth predictions for desktop and mobile. And you might want to know some of the news to expect next week from the tech giant. ...Read the whole story

  • Google Voice: Larry Page Loses His, Analysts Express Theirs by Joe Mandese

    In a development that is causing Wall Street analysts to speculate that there might be more to the story, Google held its annual meeting Thursday, and the most striking news about it was the fact that co-founder and CEO Larry Page was not present. ...Read the whole story

  • Mindshare, Google Partner To Promote Mobile by Steve McClellan

    WPP's Mindshare is teaming with Google in a new global venture designed to educate companies about mobile technology and expedite their use of the medium in their marketing plans. The venture, called the "Mobile Garage," will start with teams of Mindshare and Google specialists in New York, London and Singapore, providing expertise in all aspects of the sector. ...Read the whole story

  • Twitter's Move To TV Could Face Overload Challenges by Laurie Sullivan

    Every image tells a story on television, but not a complete picture without real-time tweets connecting TV with online, says Twitter CEO Dick Costolo, speaking at Cannes Lions. The biggest challenge, it seems, is that broadcast TV needs a dependable partner -- but by Thursday the added tweet volume from the ad festival appears to have sent the site offline. ...Read the whole story

  • search Bing, Yahoo Redesign Image Search by Laurie Sullivan

    Microsoft Bing rolled out an update to its image search feature on Thursday, just weeks after redesigning its search results page. The company said images make up about 7% of searches. Bigger pictures now replace tiny thumbnails. ...Read the whole story

  • Google's AdSense Places Major Brands Next to Neo-Nazi YouTube Videos by Ross Fadner

    Several high-profile brands including Virgin Media, BT and O2 have inadvertently bought advertising placed in front of neo-Nazi content on Google's video-sharing site YouTube. ...Read the whole story

The Death Of The Purchase Funnel by Gord Hotchkiss

A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these has direct implications for search marketers, so over the next three weeks I want to explore them one at a time. ...More