Friday, June 29, 2012
  • Ad Industry M&A Investors Spend $32 Bil, Digital Soars

    There's no shortage of money for companies innovating in the marketing and digital advertising space. Business-to-business and business-to-consumer, Online Media & Technology, Marketing & Interactive Services and Mobile Media & Technology accounted for 79% of total merger and acquisition deals. ...Read the whole story

    Around The Net

    • Hitwise Releases May Search Engine Market ShareExperian Hitwise

      Experian Hitwise has released May 2012 search engine market share figures. It's no surprise that Google retains the largest overall share in the U.S. at 65%. Bing-powered search comprised 28% of searches, 5% year-over-year. The remaining 65 search engines accounted for 6% of U.S. searches. One-word searches comprised the majority of searches in May 2012, amounting to nearly 30% of all queries, and have increased 19% year-over-year.   ...Read the whole story

    • AOL Intros Cross-Platform Ad StrategyClickZ

      AOL has extended its Pictela platform across multiple screens to allow brands build cross-platform campaigns in real-time, according to Matt Kapko. The portal now allows advertisers to incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed, he writes. AOL's multiscreen format follows moves by Google, Yahoo, and Bing to serve content and ads on any device.  ...Read the whole story

    • Mobile Loyalty Among Us BIA/Kelsey

      At the BIA/Kelsey conference this week in San Francisco, three executives from young companies offered information into mobile shopping and loyalty marketing strategies. Charles Laughlin gives us a recap of presentations, how each competes in mobile payments and their views on transactions in marketing, and ways the platforms can promote consumer loyality. ...Read the whole story

    • Kenshoo Certification Program Attracts MarketersMarketWatch

      SEM consulting firms have begun to certify employees at other companies who want to integrate their tools. Most recently, Kenshoo launched a certification program with the Online Marketing Institute. Chacka Marketing gained certification from Kenshoo Enterprise, a software-as-a-service offering that allows agencies to create, manage, and optimize search engine marketing campaigns. The program includes more than 20 instructional videos and exams that test each individual's knowledge of the company's platform. Chacka founder Janel Laravie said it gives company marketers a higher level of confidence that they know their stuff. ...Read the whole story

    • Google Goes Down Under With Lego

      Lego has teamed up with Google In Australia to launch Build, an app that lets users build with Lego bricks in their Chrome browsers. Build resides on the BuildWithChrome website where visitors get to see a map of the Antipodes (Britain's traditional term for Oz.) Then users have to stake a claim on a piece of digital estate to build upon - the first user to choose a site and start building gets the rights to it. "Right now, Build is an experiment we've been working on in Sydney," says Lockey McGrath, product marketing manager, Google Australia and New Zealand. ... ...Read the whole story

    Google Chrome Hits iOS: Let The Cloud Skirmishes Begin

    Google Chrome on iOS is not a Safari killer, but its conveniences for users of the browser on other platforms are immediately obvious. It underscores how important the cloud is about to become in the mobile ...More

    • Why Microsoft Is Going It Alone With Do-Not-Track

      Microsoft got into hot water with the FTC and ad industry self-regulators recently over its decision to ship its next version of Internet Explorer, version 10, with the "Do Not Track" option turned on by default. ...More

    • Paralyzed By Choice

      In last week's column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the purchase funnel. Today, I'd like to look at the topic they tackled ...More

    • Google Tip-Toes Toward The Robot Valet