Free People uses paid search to understand the type of consumers coming to its Web site, along with non-branded campaigns that generate new customer sales. It's not so unusual to monitor traffic from paid search, but it prompted the marketing department to open up the analytics package and review all the traffic coming to the site through all media channels. ...
There's no shortage of money for companies innovating in the marketing and digital advertising space. Business-to-business and business-to-consumer, Online Media & Technology, Marketing & ... Read the whole story
Google Chrome on iOS is not a Safari killer, but its conveniences for users of the browser on other platforms are immediately obvious. It ... Read the whole story
Microsoft got into hot water with the FTC and ad industry self-regulators recently over its decision to ship its next version of Internet Explorer, ... Read the whole story
In last week's column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the ... Read the whole story