How will the online advertising industry support search engine optimization and paid-search ads when the act of typing keywords into a search box to create a query becomes invisible? The act of searching for information will blend into voice-assisted programs, with geolocation targeting supported by data. If you view the concept as a next-generation technology, think again. Then think about Google's Glass Project, Google Now, and Bing and Yahoo's quest to eliminate blue links. ...Read the whole story
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Microsoft To Launch Bing Fund, Led By Former Xbox GM
Microsoft plans to release details soon on the Bing Fund for startups and entrepreneurs, an initiative to foster a community based on search and social services. ...Read the whole story
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PM Digital Acquires Zeta Interactive Assets
Search agency PM Digital has obtained the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, social, Web development, analytics, email, and search engine marketing. ...Read the whole story
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- Google Shutters More Services Google Blog
- The Link Between 'God Particle' And Search The Next Web
- Meet The Google Now Personal Voice Assistant Google Now
- SEO Guidelines For Robots.txt Rimm-Kaufman Group
- SEO Performance-Based Pricing Rimm-Kaufman Group
- Tracking SEO Success ClickZ
- Google, Facebook Prepare For Malware Monday Symantec
- WSJ: Google Settling With FTC Over Privacy Breach The Wall Street Journal
According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans' time online. The value of the time consumers spend online and on social networks and blogs continues to grow. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. ...More
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Is Clickthrough Rate Still A Good Measure For Success?
My good friend Jason Falls posted on LinkedIn last week, in response to recently released Facebook Ads engagement data: "More statistics emerging on Facebook advertising statistics. I still am baffled that marketers are so lathered up about them. POINT-ZERO-SEVEN percent CTRs?"I took some time to think this one over. Jason is extremely well regarded in the social marketing space, and his opinion is one I value. I wanted to better understand his perspective, primarily because Facebook serves ~25% of the world's display ad impressions month-over-month and because I'm personally very bullish on Facebook Ads. My initial reaction to this body ...More
