Social Networks and Blogs Provide Excellent Research Platform

According to NMIncites, social networks and blogs In the U.S reach nearly 80% of active U.S. Internet users and represent the majority of Americans' time online. The value of the time consumers spend online and on social networks and blogs continues to grow. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. ...More

  • Is Clickthrough Rate Still A Good Measure For Success?

    My good friend Jason Falls posted on LinkedIn last week, in response to recently released Facebook Ads engagement data: "More statistics emerging on Facebook advertising statistics. I still am baffled that marketers are so lathered up about them. POINT-ZERO-SEVEN percent CTRs?"I took some time to think this one over. Jason is extremely well regarded in the social marketing space, and his opinion is one I value. I wanted to better understand his perspective, primarily because Facebook serves ~25% of the world's display ad impressions month-over-month and because I'm personally very bullish on Facebook Ads. My initial reaction to this body ...More