Trusting The Brand Enough To Click On The Search Link by Laurie Sullivan

With so much information being uploaded or available on the Web, trust becomes a more powerful filter for sifting through the data. Consumers must trust a brand and its ads before consumers will click on the link, watch a video, or make an online purchase. The findings are apparent in The Trust Factor study recently released by About.com. ...Read the whole story

More Unsolicited Advice For Marissa Mayer by Aaron Goldman

In the week that's passed since Marissa Mayer was named CEO of Yahoo, it seems like she's been getting unsolicited advice from everyone and their mother -- including advice on how to be a mother! Back in 2008, I wrote a column outlining 10 things I'd do if I were running Yahoo. As it turns out, four of my wish list items came to be -- but the company's no better off than when I wrote them, so I guess that means I wasn't qualified to be Yahoo CEO. ...More

  • The First Rule Of SEO: Don't Panic! by Janet Driscoll Miller

    Over the past week, Google was at it again, challenging the sanity and stress levels of SEOs everywhere. Last week, many Webmasters received a message in Google Webmaster Tools that seemed to threaten site removal from the Google index. ...More