Sponsored Results could become the newest advertising offering in Facebook's search box, where ads appear alongside organic results linked to specific pages or places on the social network. Reports suggest that testing on these cost-per-click ads began last week. No doubt social data will also play a role in the type of ads that serve up. ...Read the whole story
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Social Media Revs To Reach Nearly $17 Billion
Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The approximate 43% uptick supports stronger social signals that continually find their way into search, mobile and premium display ads. ...Read the whole story
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Aegis Accelerates Chinese Search Roll-Up, Expands Into 'Second Tier' Markets
Aegis Group this morning unveiled its second significant investment in a digital agency in China this week, announcing a "strategic" stake in Chinese search marketing shop PinZhong (also known as "PZoom"). ...Read the whole story
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Third-Party Cos. Can Sell Google Cloud Services
Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing, advertising and IT to support data and Web services. ...Read the whole story
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Google Enters TV Biz, Google Fiber Debuts In Kansas City
Google became a service provider Thursday with the official launch of Google Fiber. The service initially rolls out to support television and Internet access in Kansas City. The company's intention is to compete with Verizon FIOS and AT&T U-verse, giving consumers another option for TV and Internet service. ...Read the whole story
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- Samsung Overtakes Apple The Juniper Research Blog
- How To Acquire Links SEOmoz
According to a new Insights Report, based on data from 563 million searches and 11 billion impressions in across the YP Local Ad Network, restaurants are the top local search category, while family services represents the fastest growing search category in Q2, 2012. ...More
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Marissa Mayer And Yahoo's Regression To The Mean
There is not a lot of overlap between the universes of Gord Hotchkiss and Marissa Mayer, but our orbits have intersected on a few occasions in the past. I've had the opportunity to talk to Mayer about various aspects of search on a handful of occasions, so it was with some interest that I watched the announcement and subsequent buzz about her appointment as Yahoo CEO. ...More
