Tracking Trends Through Search Volume, Digg, URL Shortners by Laurie Sullivan

The U.S. debt might not have reached $15.88 trillion if the Federal Reserve had used search data to make better forecasts to determine the depth of the problem. Search engines, however, are not the only companies attempting to develop forecast data. While Twitter taps timelines that allow marketers to see comments on stories, now Bitly and Digg have launched separate tools to analyze similar data. ...Read the whole story

  • Study: Google Pricier Than YP Per Call by Laurie Sullivan

    Google's price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The findings suggest the average for AdWords and YP cost $88 and $46, respectively. ...Read the whole story

  • U.S. Advertising To Lead Global Mobile Ad Spend by Laurie Sullivan

    It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend more on mobile advertising this year and outpace others worldwide in 2013, per new estimates from eMarketer. ...Read the whole story

Around The Net

Three Catalysts For Healthy Social Networks by Gord Hotchkiss

Look at any graphic representation of a social network, and you will see a somewhat globular cluster of nodes -- and, at the center, you'll find the subject or owner of the network. The density of the nodes will be greater near the center, but there will be small clusters of interconnected nodes that will appear throughout the map. This pattern, the visual interpretation of human connection, looks much the same now as it did for tribal humans 100,000 years ago. But there is one important difference. Then, you probably only had one network you belonged to, which was defined ...More