Tuesday, August 14, 2012
  • Google Acquires Frommer, Ups Social's Influence On Search

    Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel reviews, likely will roll out Zagat and Google Local services. Reviews will play a major part in search engine rankings and content. ...Read the whole story

  • Making Mobile Security A Snap

    SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this growing market with a new television, direct marketing and social media campaign that breaks this week. ...Read the whole story

    Around The Net

    • CRO, Testing TipsPPC Hero

      Research competitors, create a plan, estimate the benefits, and pull data from other completed conversion rate optimization (CRO) tests to help clients see the benefits. These are some of the points Kayla Kurtz discusses in a five-step plan to help get clients on board with CRO and testing. For example, Kurtz suggests researching the top three paid-search competitors for the company's highest-converting keywords and analyzing their landing pages and conversion path. This can provide insight into better-optimizing company Web site pages. ...Read the whole story

    • Bing Data, Cloud Assets Move Toward AppsCNET

      Adam Sohn, Bing's general manager, tells Mary Jo Foley about data and cloud assets that have emerged around Bing. Not a surprise that about 100 Bing developers have been writing apps for Windows 8 tablets, Windows phones, and the Xbox entertainment console. The series of Bing apps built by the Application Experience team seems like just the beginning. ...Read the whole story

    • Do You Bing Or Google?Search Engine Watch

      Some 62% of people participating in a study of 150 said they do not want social content in their search engine results, compared with 19% who do and the remainder who had no preference. When asked for an opinion comparing the way Bing and Google present a universal layout preference, 53% said Google, 31%, Bing, and 16%, no preference. ...Read the whole story

    • Tips To A Better Converting Landing PageMicrosoft Advertising adCenter

      Designing a landing page that produces high conversion rates can become tricky. The old saying one size doesn't fit all applies. Colleen provides five landing page best practices to consider to maintain high quality on the site. She reminds us to avoid sensational or unsubstantiated claims that can turn off potential or long-standing customers, along with other insights. ...Read the whole story

    • Google Snags Frommer's Wall Street Journal

      Google, expanding into content, has agree to purchase Frommer's travel-guide from John Wiley & Sons for, reportedly, around $25 million, as a way to get ad dollars from the travel sector, and provide more tools for people to book travel arrangements. The Frommer's deal follows Google's 2011 acquisition of Zagat Survey. ...Read the whole story

    Finding That 'Moment Of Truth'

    The first "moment of truth" occurs at the shelf, before you buy and experience the product. Google suggests there may even be a "zero moment of truth" before the shelf, via all the digital devices in ...More