How To Revive Local Search Lost Opportunities by Laurie Sullivan

The local business directory resides in the pockets and purses of consumers like me who are click-to-callaholics. A MarketingSherpa study suggests only 37% of the companies have claimed their free local business listing on one or more search engines, according to a Rio SEO white paper scheduled for release later this week. ...Read the whole story

  • Google Acquires Frommer, Ups Social's Influence On Search by Laurie Sullivan

    Google will acquire the travel assets of publisher John Wiley & Sons. The Frommer brand, known for its series of travel guidebooks and hotel reviews, likely will roll out Zagat and Google Local services. Reviews will play a major part in search engine rankings and content. ...Read the whole story

  • technology Making Mobile Security A Snap by Aaron Baar

    SnapMyLife, a company that develops cloud-service applications for consumers, is launching a first salvo in a bid to gain an early foothold in this growing market with a new television, direct marketing and social media campaign that breaks this week. ...Read the whole story

Around The Net

my turn Finding That 'Moment Of Truth' by Maria Tazi

The first "moment of truth" occurs at the shelf, before you buy and experience the product. Google suggests there may even be a "zero moment of truth" before the shelf, via all the digital devices in our lives. While we are learning to manage this zero moment of truth, we seem to have left the first moment unaddressed. ...More