Ad Industry Needs Social Analytics To Identify Influences And Search Trends by Laurie Sullivan

Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really identify increases in search behavior and interest? ...Read the whole story

  • Mobile, Social Registers Rise In Cybercrime by Laurie Sullivan

    Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses on protecting Internet services supported by Android devices. A report estimates 1.5 million consumers affected daily at an average cost of $197 per victim. ...Read the whole story

  • Undertone Brings Audience Guarantees To Online Video, Offers Cash-Back Unless Ads Are User-Initiated by Joe Mandese

    As the lines continue to blur between conventional TV and online video advertising, yet another TV ad convention is going online: upfront audience guarantees. In what is believed to be a first-of-its-kind offer, Undertone has quietly begun guaranteeing advertisers delivery of the most premium online advertising video formats: so-called "user-initiated" video ads. But unlike conventional TV audience guarantees, which normally provide advertisers "makegood" audience impressions, Undertone's new Video Guarantee will give cash-back to advertisers for campaigns that do not deliver the audiences they contracted for. ...Read the whole story

  • New Apache 'Patch' Nixes Microsoft's Do-Not-Track Setting by Wendy Davis

    A computer programmer has written a "patch" for Apache's software that renders Microsoft's upcoming do-not-track command ineffective. ...Read the whole story

10 Ways To Survive The Google Shopping Transition by Mark Simon

Back in May, Google announced that its newly branded Google Shopping service would soon become an exclusively paid service in which product listings are ranked by a combination of bid price and relevance. Google positioned the change as a good thing for online retailers and product searchers alike. But online retailer are justified in expressing frustration that Google's massive change is coming right now -- at the beginning of the frenetically competitive Xmas shopping season. Managing the transition to paid listings isn't going to be easy, even for experienced e-commerce players. Still, there are things that you can do. Here ...More

  • Go Mobile, Or Go Home by Jordan Cohen

    With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile devices is a key priority. But what is the best way to do this? Here are pros and cons of the emerging approaches to mobile email optimization: prefab content, responsive design, and live content. ...More