Sometimes trends don't ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines and Web sites. A list published … Read the whole story
The cost for clicks when it comes to targeting and retargeting words runs the gamut. The cost per click delivered through search engine marketing … Read the whole story
Rand Fishkin analyzes the relationship between user experience and search engine optimization. He attempts to dispel the negative myths about how the two interact … Read the whole story
Google.com was by far the top-ranked mobile site for the week ending Feb. 23 with a 17.3% share of the U.S. audience. Plus, Google-owned … Read the whole story
I'm beginning to wonder whether Google's idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands … Read the whole story
A survey of top marketers says "accountability" is again their top concern. The ANA will continue to push for accountability through its measurement efforts: … Read the whole story
Thinking about designing an app for smartphones and other mobile devices? Mobile users will download around 14 billion tablet apps to help them search … Read the whole story
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier … Read the whole story