Reservations.com offers a variety of choices, from the most popular hotel to the least expensive. The site even allows ads to run that enable travelers to compare prices on Tripadvisor, Hotels.com and Kayak.

Google made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal is to make ads and content load faster, so consumers don't abandon Web pages.

Optimizing search campaigns for Valentine's Day, which arrives in a little more than two weeks, seems pretty straightforward -- until you remember that this year, the special day set aside to demonstrate one's affection for another comes nine days after Super Bowl LI Sunday. That leaves one weekend between football and gratitude.

The connection between search and display has become more apparent in the final quarter of 2016, as companies pull in prospecting and programmatic tactics.

Consumer confidence rose in December 2016 and dipped 2% in January 2017, but the numbers remain at record highs, according to Prosper Insights & Analytics, which keeps tabs on sentiment and confidence ratings.

Searchmetrics released its third-annual Winners and Losers report this week. This year's report reveals that publishers with specific editorial direction and household-name Web sites like Wikipedia and Facebook had the greatest gains, while other informational sites showed declines in desktop search.

Apple, one of the largest manufacturers of mobile phones, is considering a deal with Foxconn to build a U.S. manufacturing plant for displays, and the trickle-down effect for advertisers could have an impact for online advertising.

Google can't allow someone to buy "truth." The answer would first need to be verified as being indisputable.

Click-injection fraud, also known as fake clicks that can appear as "legitimate advertising interactions to marketing analytics systems," is forecast to become a major form of mobile marketing fraud in 2017.

Now that the end-of-year holidays are over, marketers should take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine's Day gift.