Tuesday, November 30, 2010
  • As An Ad Medium, Social Media Now On Par With VOD, HDTV

    Social media may have reached critical mass as a consumer medium, but its role as a mass advertising medium is still emerging. But if the initial findings of a comprehensive tracking study of Americans' use of social media are any indication, it may prove to be more than just a powerful "listening tool" for marketers." The findings, which are being released today from "The Faces of Social Media," a joint research venture of Knowledge Networks and MediaPost Communications' Center for Media Research, indicate that social media has already attained the kind of advertising influence and acceptability as advanced forms of ... ...Read the whole story

  • Visa, LivingSocial Partner For BOGO Promo

    "We have significantly increased our digital media spend over the last couple of years and custom programs like this are an important part of our media plan as they reach consumers when they are engaging with transactions," Amy Michael, Visa's head of global e-commerce marketing, tells Marketing Daily. ...Read the whole story

    Fantastic, Made of Plastic, Videocastic

    Ever wonder what Barbie could teach you about social media? Maybe you haven't, but Barbie got an upgrade lately in the form of a video camera built into her necklace. In her latest incarnation, Barbie Video ...More