Social media is coming to vending machines, courtesy of PepsiCo, which unveiled a new touch-screen interactive social vending machine at the National Automatic Merchandising Association conference in Chicago. According to … Read the whole story
Which gender should brands be targeting to help spread their message? While women outnumber men online -- 53% vs. 47% -- males are more … Read the whole story
Omnicom's OMD unit this morning named Ben Winkler its chief digital officer. Winkler who was senior vice president-director of digital at Interpublic's Initiative, was … Read the whole story