• Marketers: Content Sharing Fuels Social-Media Boom

    Which gender should brands be targeting to help spread their message? While women outnumber men online -- 53% vs. 47% -- males are more likely to share digital media content -- 51% vs. 49%. On a daily basis, about 27 million pieces of online content are shared domestically, per Nielsen. ...Read the whole story

  • OMD Names New Digital, Social Chiefs

    Omnicom's OMD unit this morning named Ben Winkler its chief digital officer. Winkler who was senior vice president-director of digital at Interpublic's Initiative, was one of two top digital appointments announced. The other was Colin Sutton, who joins OMD as head of OMD Word, the media agency's social media unit, from managing director of GroupM's M80. ...Read the whole story