• MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'

    MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplace, adding a new feature to its NextMovie.com unit that is intended to generate some buzz -- as well as data -- around the most buzz-worthy movies on the social graph. The new feature, dubbed MovieTracker, will rank the top 25 films based on the buzz being generated via major social media platforms such as Facebook, Twitter and the blogosphere at large. ...Read the whole story