Medallia Helps Hotels Respond to Social Feedback by Erik Sass

It makes sense for businesses in the hospitality industry to pay close attention to social media feedback, as lodgings are one of those consumption categories that tend to elicit strong reactions from customers, both good and bad, which have a way of making their way online (ecstatic over the chocolate on the pillow, pissed off about the mildewed towels, etc.). But it's harder to effectively respond to social media feedback, especially for large hospitality chains where some establishments may be operated as independent franchises.To help hotel owners and managers stay on their toes with social media, Medallia, which creates customer ...Read the whole story

  • MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker' by Joe Mandese

    MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplace, adding a new feature to its NextMovie.com unit that is intended to generate some buzz -- as well as data -- around the most buzz-worthy movies on the social graph. The new feature, dubbed MovieTracker, will rank the top 25 films based on the buzz being generated via major social media platforms such as Facebook, Twitter and the blogosphere at large. ...Read the whole story