Monday, October 31, 2011
  • MTV's Accelerates Move Into Social Entertainment, Launches 'MovieTracker'

    MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplace, adding a new feature to its unit that is intended to generate some buzz -- as well as data -- around the most buzz-worthy movies on the social graph. The new feature, dubbed MovieTracker, will rank the top 25 films based on the buzz being generated via major social media platforms such as Facebook, Twitter and the blogosphere at large. ...Read the whole story

    Around The Net

    • When Online Advertising Hits Data LimitsKISSmetrics

      Can companies "overly" rely on data-driven strategies? Not all marketers know what to do with data and can use to the data to overwhelm, rather than inform. Hiten Shah tells marketers why it's important to avoid micro-optimizing Facebook campaigns, and describes ways to use data to inform, and set levels of sucess based on metrics. Shah also highlights a video with advice from Facebook product designer Adam Mosseri.  ...Read the whole story

    • Optimizing The Long TailSEOmoz

      Rand Fishkin explains how long of a tail marketers should optimize. He answers questions such as how big the opportunity and shows marketers ways to measure it. Google exec often talk about the 20% of daily unique searches, which means one in five queries each day are unique. So how should a marketer optimize that type of query? Fishkin provides some insights on optimizing the long tail to convert.  ...Read the whole story

    • Do Political Search Results Tell The Future?Slate

      Search engine have been known to predict everything from winners of the Academy Awards to the presidency. Now it seems Google could be predicting a failed presidential race for Mitt Romney. While Google returns the normal set of 50 million query results along with the question "Romney can win," it also returns the question "Did you mean Romney can't win?" Peter Fulham tells us that after several searches, it appears Romney remains the only presidential candidate for who the Google glitch applies.  ...Read the whole story

    • In The Spirit Of HalloweenPC Magazine

      Google and Bing celebrate Halloween with a time-lapse video. Both are found on their respecitive home search page. Google's video features Googlers carving six giant pumpkins to spell out the search giant's name. Bing's video highlights a spooky scene when serves up on FireFox or Internet Explorer. Chloe Albanesius points to a post on the History Channel site that tells us U.S. growers produce 1.5 billion pounds of pumpkins each year, more than twice the weight of the Empire State Building. Happy Halloween.  ...Read the whole story