The Social Graf
by Erik Sass, Staff Writer
One of the prerequisites of effective marketing -- or really, any strategic activity -- is that the company's left hand should know what its right hand is doing: any effort … Read the whole story
by Gavin O'Malley
As more brands follow consumers onto Facebook and Twitter, agencies and tech specialists are tagging along with all manner of measurement service. Media Logic's … Read the whole story
by Laurie Sullivan
140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams … Read the whole story
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by Wayne Friedman
Nielsen/McKinsey's NM Incite says social media buzz is no longer about just Black Friday, but the next big shopping day: so-called "Cyber Monday." Shopping … Read the whole story
by Gavin O'Malley
Blending digital media and sports marketing, Amplify Social's new network teams brands with professional athletes' endorsements. According to the new shop, The Virtual Fan … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As Thanksgiving approaches, we reflect on things for which we are thankful. Diagnosed with acute leukemia at 32, Amit Gupta, the founder of photo … Read the whole story
COMMENTARY
by Diane Mermigas
The accelerated momentum in e-commerce, social mobile and daily deals will energize holiday sales, which officially launch on Black Friday.This emerging status quo will … Read the whole story