Qantas Shows How Not to Do Social Media by Erik Sass

One of the prerequisites of effective marketing -- or really, any strategic activity -- is that the company's left hand should know what its right hand is doing: any effort which isn't coordinated with other disciplines and day-to-day operations risks being a wasted effort or, worse, making the company look frivolous, insensitive, or just plain ol' incompetent. Qantas, Australia's iconic airline, has illustrated this in exemplary fashion with a Twitter campaign which invited the public to heap praise on the airline's luxury offerings in their Tweets: "Tell us what is your dream luxury inflight experience? (Be creative!) Answer must include ...Read the whole story

  • Social Metrics Juiced By New Retail Index by Gavin O'Malley

    As more brands follow consumers onto Facebook and Twitter, agencies and tech specialists are tagging along with all manner of measurement service. Media Logic's "Retail Social Juice Index" purports to measure social engagement for roughly 500 brands across social networks, which it then distills into a single metric. ...Read the whole story

  • Twitter Campaign Pays Off For AMC Shows by Laurie Sullivan

    140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams with targeted ads. The company worked with the digital agency TargetCast to connect AMC TV brands, such as "The Walking Dead," "Hell on Wheels," and "The Killing," to Twitter and other social media. ...Read the whole story

  • Social Media Buzzes About Cyber Monday by Wayne Friedman

    Nielsen/McKinsey's NM Incite says social media buzz is no longer about just Black Friday, but the next big shopping day: so-called "Cyber Monday." Shopping buzz also represents a large overall share of social media in general. ...Read the whole story

  • Virtual Fan Net Connects Brands WIth Athletes by Gavin O'Malley

    Blending digital media and sports marketing, Amplify Social's new network teams brands with professional athletes' endorsements. According to the new shop, The Virtual Fan Network already boasts exclusive contracts for over 300 active athletes, including Major League Baseball's Tim Lincecum and the NFL's Marcedes Lewis, Mike Wallace, and Michael Turner. ...Read the whole story

search Photojojo Founder Amit Gupta Continues Search For Bone Marrow Donor Through Social Media by Laurie Sullivan

As Thanksgiving approaches, we reflect on things for which we are thankful. Diagnosed with acute leukemia at 32, Amit Gupta, the founder of photo community site Photojojo and friend of many Googlers, will likely give thanks to those who created a social media video uploaded to YouTube and set ablaze across Tumblr, Twitter, and Facebook. ...More

  • Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce by Diane Mermigas

    The accelerated momentum in e-commerce, social mobile and daily deals will energize holiday sales, which officially launch on Black Friday.This emerging status quo will continue to reshape the retail and marketing experience. While consumers charge ahead, marketers and retailers generally are not positioning themselves to take advantage of the phenomenon. ...More