One of the prerequisites of effective marketing -- or really, any strategic activity -- is that the company's left hand should know what its right hand is doing: any effort … Read the whole story
As more brands follow consumers onto Facebook and Twitter, agencies and tech specialists are tagging along with all manner of measurement service. Media Logic's … Read the whole story
140 Proof, a social stream media platform company, has created a business strategy and technology that ties interest-based keywords and sentiment from social streams … Read the whole story
Nielsen/McKinsey's NM Incite says social media buzz is no longer about just Black Friday, but the next big shopping day: so-called "Cyber Monday." Shopping … Read the whole story
Blending digital media and sports marketing, Amplify Social's new network teams brands with professional athletes' endorsements. According to the new shop, The Virtual Fan … Read the whole story
As Thanksgiving approaches, we reflect on things for which we are thankful. Diagnosed with acute leukemia at 32, Amit Gupta, the founder of photo … Read the whole story
The accelerated momentum in e-commerce, social mobile and daily deals will energize holiday sales, which officially launch on Black Friday.This emerging status quo will … Read the whole story