Just in case the workplace isn't confusing enough, the rise of online social networks has added a whole new layer of (potentially) awkward and uncomfortable dynamics to the relationship between … Read the whole story
In response to social's spreading influence, Ogilvy & Mather has realigned its related assets into a single practice. Social@Ogilvy aims to connect over 550 … Read the whole story
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers to log hours, post to Facebook and earn rewards for themselves and the … Read the whole story
Burt's Bees may have a loyal customer following among 30-something women with a razor-sharp sense of "good" and "bad" ingredients. But the company says … Read the whole story
CBS Interactive attracted over 1 million viewers to second-screen content for the Grammy Awards over the 72 hours leading up to the broadcast event. … Read the whole story
At a time when there are more televisions than people in the United States, one of the loneliest things you can do is watch … Read the whole story
The plot thickens. Last week I wrote about how social buzz for Super Bowl ads plummeted - and I mean the skydiving, body-slamming kind … Read the whole story
The explosion of social networking has opened up a massive opportunity for advertisers to open a dialogue with their audiences, says the report, particularly … Read the whole story
We are all familiar with the old saying, "the best offense is a good defense." When it comes to highly regulated industries such as … Read the whole story
About a year ago, the content mill Demand Media was conducting its IPO. Many critics of its approach to generating content -- which was … Read the whole story