The Pinning Rules

Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the Pinterest legions. ...More

  • Longer Video Ads Shared More in Facebook Games; TubeMogul Intros Real-Time Buying for Social Video

    It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck out of. But social video powered by social games - you know, those things we're all really doing when we're on social networks - Car Town, Deal or No Deal, Happy Pets and the like. Online video platform TubeMogul is eager for a bit of the social video action. The company has introduced a real-time buying system for social video that lets marketers serve up ads in games being played on Facebook. ...More

  • Attack Of The Pinterest Clones

    It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it anymore. Did you enter the URL correctly? It's not your imagination: your favorite site has been turned into yet another Pinterest clone! ...More

  • Video Trends to Watch: Video in eCommerce, Social Discovery, and Live News Recommendations

    Several leading online video technology vendors have inked fresh partner deals and rolled out new features in the last week, including Taboola, Digitalsmiths and Kaltura. Tracking particular deals, such as these, can offer insight into emerging trends in Web video. For starters, apparel and footwear retailer Zappos paired up with Kaltura to use its enterprise video tools to power online video on the Zappos site. Zappos is a big win for Kaltura given the prominence of the brand. But the deal also underscores the importance of online video as a marketing tool for e-commerce. The retailer will use the video ...More