Tuesday, March 27, 2012

    Around The Net

    • Absolute Radio Reports Online Listening Up 7% New Media Age

      And they owe it all to Twitter. Earlier this month, as part of its ad campaign Faces For Radio, the company ran a promoted trends and tweets campaign on the social network, #nowplaying, to promote its pledge not to repeat the music it plays during the day. Absolute Radio asked listeners to tweet using the hashtag, @absoluteradio and also the song playing to win a prize. The effort was also tied to outdoor activity that showed real time tweets by listeners on billboards. ...Read the whole story

    • Friends Reunited On Friend Reunited -- Again TechCrunch

      The web site, which was the UK's first social network and its largest before Facebook came along, will be a "digital scrapbook," where images to share with friends and family will be collected around "remember when" moments, giving some wider context to pictures created by users. Friends Reunited has deals with image libraries to offer up copyrighted photos as well. Plans are to offer users 10 million "memories" in the form of 6 million photos, 2 million events and 2 million places to tag alongside content. Importantly, privacy will be of the utmost importance, it says. ...Read the whole story

    • Gant Focuses On Old School New York Times

      Preppy-clothing retailer Gant is launching new advertising to promote its ties to Yale. The Yale Co-op shirt collection was created in the 1960s and sold at the Gant campus store. Last year it was reissued in the United States and will now be available globally for the first time. ...Read the whole story

    • The 'WSJ' Likes Social Media -- Especially PinterestMediabistro

      The Wall Street Journal is using text graphically on its Pinterest board, which takes memorable quotes from news stories and makes them look like pull-quotes in a larger story of blurred text. Two of the paper's social media editors (yes, there are more than one -- interesting) explains the strategy -- and its results -- in this post. Not only are the quotes being repinned, they "also help kickstart conversations amongst readers, something every reporter or editor involved in reader engagement likes to see," writes Elana Zak. ...Read the whole story

    • Marketers' Mascots Flocking to Facebook Wall Street Journal

      Marketers are putting characters on social media. StubHub's animatronic talking tree with tickets as leaves is one. In commercials, the tree, known as the "Ticket Oak," lives in a suburban backyard and doles out tickets to neighbors. ...Read the whole story

    • Wildfire, the World's Largest Provider of Social Media...Ad Operations Online

      With revenue growth of over 300 percent in 2011 and over 13,000 paying customers, including 30 of the top 50 global brands, Wildfire is now the largest social media marketing software company in the world A , the global leader inA social media marketing A software, announced that over 13,000 paying customers are using its Social Marketing Suite, ... (more) ...Read the whole story

    • Wildfire, the World's Largest Provider of Social Media...Ad Operations Online
    • Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video ContestsAd Operations Online
    The Pinning Rules

    Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the Pinterest legions. ...More