WPP is looking to increase its spending on Facebook advertising from around $200 million in 2011 to around $400 million in 2012, according to WPP CEO Sir Martin Sorrell, who made the forecast during a dual interview with Microsoft partner architect Jaron Lanier at the American Association of Advertising Agencies' "Transformation" conference in Los Angeles Tuesday morning. But Sorrell added that the question of measurement is becoming more and more pressing for social media. ...
The Charleston, S.C.-based chain is using a two-minute spot to kick off the new positioning, spokesperson Christopher Ibsen tells Marketing Daily. It plays off ... Read the whole story
Instagram launched a sign-up for the "beta" rollout of an Android version at its site this weekend. "Want to be first in line for ... Read the whole story
Social media marketers have a continuing desire to drive traffic. But there are key legal issues brands will need to consider when joining the ... Read the whole story
It seems everywhere we turn we hear more about social video. Not just branded video that marketers release on YouTube and promote the heck ... Read the whole story
It happens while you sleep. One night, you're visiting your favorite website. Then, you wake up, visit it again, and you can't recognize it ... Read the whole story