Social media buzz can predict the winners in political elections, although it can't necessarily forecast the size of their victory, according to a new study by NM Incite. The NM … Read the whole story
The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
Descriptive information about a company exists in social sites and apps, but pulling in the information to a database that serves up in local … Read the whole story
Now we know the real secret about social media and TV. It isn't necessarily about "engaging" current viewers of popular TV shows. It's about … Read the whole story
According to the Outbrain State of Content Marketing 2012 report, content marketing continues to be one of the rising stars of the online marketing … Read the whole story
There's nothing quite like that special moment when a video goes viral. Millions see it; millions are entertained, and the media landscape is enthralled … Read the whole story
Video search is a nut that needs to be cracked. And while there have been numerous attempts over the years to deliver better video … Read the whole story
Over and over, we've seen stereotypes emerge about digital media, with people making sweeping judgments about a particular social publishing platform without taking into … Read the whole story
Finding human connection means bringing together technology and products to make that connection, which can lead consumers to jump from Twitter, Facebook and other … Read the whole story