Thursday, April 5, 2012
  • Pepsi Next Offers Internet 'Taste Test'

    The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page offers a zip code-based event locator), or through the online "taste test." ...Read the whole story

    Around The Net

    • Best Day To Engage Fans On Social Media? Sunday The Drum

      Only the automotive sector bucked the trend, getting the highest engagement on Tuesdays. Otherwise, fast moving consumer goods and telecoms, especially, were most likely to be engaged by fans on social media on Sundays. Socialbakers, which conducted the research, said brands "should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz". It also found that the responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts elicited a response from a brand. ...Read the whole story

    • Social Media in Business Tutorial Webinar Featuring Pinterest by...PRWeb

      Social media management firm Maximize Social Media LLC will host a tutorial webinar on Social Media in Business with a focus on Pinterest this coming Wednesday, April 11, 2012 at 2 PM ET, 11 AM PST. ...Read the whole story

    How Google's, Localeze's Vision On Social Changes Local Search

    Descriptive information about a company exists in social sites and apps, but pulling in the information to a database that serves up in local search queries on mobile and desktop will rely on technology rather than ...More