In Search of Social Optimization

Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of content development at PCH Online, during the MediaPost Search Insider Summit in Captiva, Fla. The discussion of how a good social program can impact search, led by aimClear CEO Marty Weintraub, covered tactical tips for optimizing social content on Facebook, Google+ and other social sites. ...More

  • Facebook's Sequential Revenue Decline -- Or, Taking The Sense Out Of Seasonality

    Much has been said about the amendment to Facebook's S1 this week, but, for the Social Media Insider, it's still not enough. Something has been troubling me about the newly revealed numbers in the S1, and it has a name: seasonality. ...More

  • Relationship Marketing At The Speed Of Social

    The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or more amalgamated? I'm sure. So how do healthcare brands keep up with the speed and intensity of relationships that are being formed in a variety of channels by consumers and healthcare professionals? How can brands form ongoing and valued relationships with their customers? ...More