Law enforcement officials have always faced a balancing act when it comes to their public image, needing to appear tough (on the bad guys) but helpful and friendly (to law-abiding citizens). Social media can help with both tasks, as well as facilitate important functions like disseminating information to the public during emergencies, posting alerts for missing children or fugitives, and so on. ...
CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCounts said investors remain bullish on the email marketing space, while predicting that ... Read the whole story
The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, ... Read the whole story
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its ... Read the whole story
CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts ... Read the whole story
Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of ... Read the whole story
Much has been said about the amendment to Facebook's S1 this week, but, for the Social Media Insider, it's still not enough. Something has ... Read the whole story