Law enforcement officials have always faced a balancing act when it comes to their public image, needing to appear tough (on the bad guys) but helpful and friendly (to law-abiding citizens). Social media can help with both tasks, as well as facilitate important functions like disseminating information to the public during emergencies, posting alerts for missing children or fugitives, and so on. ...Read the whole story
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Email Drives Social Media, Insiders Predict 'Huge Future'
CAPTIVA ISLAND, Fla. -- A top executive at email service provider WhatCounts said investors remain bullish on the email marketing space, while predicting that consolidation will accelerate over the next year or so. ...Read the whole story
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spirits
Sauza Tequila 'Fireman' Video Heats Up YouTube
The video's real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, as demonstrated by a hunky "fireman." (Actually, a hunky model playing a fireman, but the desired effect is the same.) ...Read the whole story
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automotive
GroundLink Appeals To Secret Agent Inside
Car-service company GroundLink is looking to build national awareness by appealing to the secret agent that lives within every person who might use its service. "We all have a secret agent on the inside," says CMO Seth Lasser. ...Read the whole story
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Scotts Miracle-Gro Greens Email Marketing Efforts
CAPTIVA ISLAND, Fla. -- Email marketers are constantly looking for more efficient ways to collect email addresses near the point of retail. The Scotts Miracle-Gro Co. recruited its store reps to help. ...Read the whole story
Around The Net
- Loughton: Parents Must Monitor Youngsters Online BBC
- 10 Sassy Brands On Social Media Mashable
- Children Say Online Social Life Better Than Real One Metro
- App Turns Social Media Feed Into 'Star Wars Crawl' M&M Global
- Lego Names Fogle Brand Ambassador Marketing Week
- Social Media Marketing Agency Maximize Social Media LLC Names Jared Bennett Art Director PRWeb
- The New York Times Company Launches Ricochet, A New Social Media Advertising Program Business Wire
- Law Enforcement Social Media Program Offered by Social Media Agency Maximize Social Media LLC PRWeb
- Social Media Focus of Conference Hispanic Business
Brands need to treat social optimization like real content and put it in the editorial calendar -- an insight from Kenn Gold, director of content development at PCH Online, during the MediaPost Search Insider Summit in Captiva, Fla. The discussion of how a good social program can impact search, led by aimClear CEO Marty Weintraub, covered tactical tips for optimizing social content on Facebook, Google+ and other social sites. ...More
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Facebook's Sequential Revenue Decline -- Or, Taking The Sense Out Of Seasonality
Much has been said about the amendment to Facebook's S1 this week, but, for the Social Media Insider, it's still not enough. Something has been troubling me about the newly revealed numbers in the S1, and it has a name: seasonality. ...More
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Relationship Marketing At The Speed Of Social
The speed of social rules the day. We traverse platforms faster than we can blink an eye. Can social channels get any faster or more amalgamated? I'm sure. So how do healthcare brands keep up with the speed and intensity of relationships that are being formed in a variety of channels by consumers and healthcare professionals? How can brands form ongoing and valued relationships with their customers? ...More
