Wednesday, May 16, 2012
Social Media Spending Will Double by 2016 by Erik Sass

While GM may be disappointed with Facebook, plenty of other advertisers are still interested in social media, judging by the latest forecast from BIA/Kelsey, which predicts total social media advertising revenues will more than double over the next four years, jumping from $4.8 billion in 2012 to $9.8 billion this year. This includes both display advertising, which is predicted to grow from $4.6 billion to $9.2 billion, and non-display, on track to increase from $230 million to $630 million over the same period. ...Read the whole story

  • When Data Gathering Gets Creepy by Karl Greenberg

    At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather data. But as John Montgomery, COO of GroupM Interaction, North America pointed out, the real problem is that people are largely ignorant about what marketers and agencies are doing. ...Read the whole story

  • GM Slams Brakes On Facebook Advertising by Mark Walsh

    General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public offering and will likely heighten skepticism about the effectiveness of advertising on the site as its business model comes under increased scrutiny. ...Read the whole story

  • Networked Insights Supplies TV Data To Magna Clients by Steve McClellan

    IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's analytical platform delivers recommendations on the exact TV shows a brand's audience is watching by analyzing conversations in social media across the Web. ...Read the whole story

  • New Data Links TV, Video Data To Aid Cross-Platform Marketing by Laurie Sullivan

    TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits of multichannel marketing. The report analyzes embracing TV audience data as a viable "audience intelligence source." ...Read the whole story

  • U.S. Social Media Local Ads To Generate $3.1 Billion In 2016 by Laurie Sullivan

    Social media U.S. advertising revenue will reach $9.8 billion in 2016, up from $3.8 billion in 2011, according to BIA/Kelsey's U.S. Local Media Forecast: 2011-2016. The uptick represents a compound annual growth rate of 21%, rising to $4.8 billion in 2012, $5.9 billion in 2013, $7.0 billion in 2014, and $8.3 billion in 2015. ...Read the whole story

  • Moto Guzzi Social Site Reaches New Riders by Karl Greenberg

    Piaggio's motorcycle brand Moto Guzzi USA is moving into high gear with marketing designed both to expand awareness to riders outside the brand's fan base, and also entice non-riders to swing a leg over the bikes with the cafe-racing heritage and unique 90-degree engine angle.The 90-year old brand, which tends to be known for its heritage motorcycles hearkening back to racing, has launched a "Moto Guzzi Originals" microsite. Rather than being a bikes-and-specs product site, however, the platform is more of a social media engine and digital lifestyle hub. ...Read the whole story

  • Socialcam Beefs Up Privacy Features by Wendy Davis

    As with other social apps on Facebook, Socialcam spreads news about the videos people watch to their social networking friends. Socialcam revised its program so that it no longer automatically resumes sharing users' information with friends. Socialcam will keep sharing turned off until users affirmatively reactivate the feature. ...Read the whole story

Around The Net

  • Twitter Partners With ESPN To Promote Sport-themed Tweets Advertising Age by Phyllis Fine

    To take advantage of the trend for sports fans to tweet during the regular season and playoffs, Twitter partnered with ESPN to create campaigns for brands during high-traffic games, like the Super Bowl and World Series. The first partnership, dubbed GameFace, promotes the NBA Finals. The initiative will be promoted via TV and social media. Fans are encouraged to tweet their best game face using the hashtag #GameFace for a chance to have their picture shown after each game. ...Read the whole story

Death To Internet Week by David Berkowitz

Happy Internet Week! Did you realize it was that time of year again? It's one of the holiest weeks on the digital media calendar, nestled between the first and second Social Media Weeks, and well ahead ...More