The Social Graf
While GM may be disappointed with Facebook, plenty of other advertisers are still interested in social media, judging by the latest forecast from BIA/Kelsey, which predicts total social media advertising … Read the whole story
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather … Read the whole story
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public … Read the whole story
IPG's MagnaGlobal has struck a deal with Networked Insights to provide the agency with social media data and analysis related to TV programming. NI's … Read the whole story
TV advertising and measurement technologies have begun to better link television and video data, as online marketers begin to understand the importance and benefits … Read the whole story
Social media U.S. advertising revenue will reach $9.8 billion in 2016, up from $3.8 billion in 2011, according to BIA/Kelsey's U.S. Local Media Forecast: … Read the whole story
Piaggio's motorcycle brand Moto Guzzi USA is moving into high gear with marketing designed both to expand awareness to riders outside the brand's fan … Read the whole story
As with other social apps on Facebook, Socialcam spreads news about the videos people watch to their social networking friends. Socialcam revised its program … Read the whole story
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If Buzzfeed's founders founded Buzzfeed, today, there would probably be no Buzzfeed.com, according Buzzfeed President Jon Steinberg. (Not a founder himself, Steinberg joined Buzzfeed … Read the whole story
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Happy Internet Week! Did you realize it was that time of year again? It's one of the holiest weeks on the digital media calendar, … Read the whole story
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Speaking to Madison Ave.'s take on social, 1-in-4 of display ads now appear on social media sites, while only 15% of online ad dollars … Read the whole story
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Has social broken apart the sales funnel? Blended it together is more like it, according to Jason Yau, Integrated Marketing Communications Manager at L'Oreal. … Read the whole story
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Jordan Bitterman, SVP of Social Marketing Practice Director at Digitas, just opened his afternoon panel with a theory: To be a great social brand … Read the whole story
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Noah Brier of social media marketing firm Percolate distinguishes between two types of social content: “stalk” and “flow.” The former is more ambitious material—a … Read the whole story
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Madison Ave. desperately needs to change its vernacular, according to John Montgomery, COO of GroupM Interaction, North America. "Tracking" and "targeting" are terms of … Read the whole story
