Tuesday, August 21, 2012
  • Chrysler Touts The 200 And Michigan

    Chrysler is sending two guys on a road trip to promote Michigan. Jeff Barrett and Rob Bliss, who own Status Creative, will do video content to tout Michigan as a great place to live, work, play and build a business. ...Read the whole story

Around The Net

  • Covario Appoints iCrossing Exec VPMarketWatch

    Search guru Collin Cornwell has joined search marketing agencies Covario as vice president of global client strategies. He will provide clients with search, social, mobile, and content marketing directions. Cornwell comes to Covario from iCrossing, where he served as senior VP of search engine optimization services. ...Read the whole story

  • Law's Handling Of Twitter Troll 'Too Harsh' In UK Digital Spy

    Campaign groups and experts at Oxford University have criticised the hardline stance against abusive posters on websites like Twitter and Facebook, pointing out that other countries tackle the issue in a less "heavy-handed" fashion. The Association of Chief Police Officers (ACPO) stood by Britain's zero tolerance policy against online abuse in a statement issued earlier this month. ...Read the whole story

  • Panasonic UK Moves Budget To Social Media Marketing Week

    The electronics brand will look to recruit fans to act as spokespeople for its products and services after admitting that its previous marketing strategies have failed to get across how its products can "change peoples lives." It will offer fans behind-the-scenes access to each of its sub-brands in the hope that by rewarding followers with content they will then go on to share feedback and promote the company's products to people in their wider network. ...Read the whole story

Does Social Content Make Good Email Copy?

I've written before about how email and social media are similar, in that they are both permission-based channels (or earned media) that require a similar approach to content strategy. But are email and social media similar ...More

  • 10 Ways Facebook Has Changed Since 2004

    Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since ...More