Facebook had fewer unique U.S. visitors in June 2012 than it did in June 2011, according to comScore, marking the first time that the world's dominant social network has experienced a year-over-year decline. In June 2011 Facebook attracted 160.9 million unique visitors; the number declined by 1.1 million, or 0.7%, to 159.8 million unique visitors in June 2012. The peak number of users was achieved in January of this year, when Facebook attracted 168 million unique U.S. visitors, also per comScore. ...Read the whole story
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Reckitt Benckiser Turns to Syncapse For Social Marketing
CPG giant Reckitt Benckiser has tapped Syncapse Corp. to manage the company's global social media presence. Under the deal, Syncapse will use its platform to create integrated social-marketing programs across Facebook, Twitter and Google+ for more than 20 Reckitt Benckiser brands. ...Read the whole story
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I've written before about how email and social media are similar, in that they are both permission-based channels (or earned media) that require a similar approach to content strategy. But are email and social media similar enough to share not just a content strategy, but actual content? An increasing number of marketers have remarked to me that it would be nice if emails could automatically pull content off the brands' Facebook timelines or Twitter feeds, and auto-generate emails. It's a question worth pondering. ...More
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10 Ways Facebook Has Changed Since 2004
Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, and it offers a glimpse as to how much has changed since then. Here are 10 quotes from the media kit that illustrate what has changed with Facebook, media, and online advertising. ...More
